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The International Employer Branding Benchmark 2024

In order to interest enough candidates and employees in the future to come and work for your organization as an employer, Yves Pilet Consultancy has drawn up an online international survey among employers. In this research we focus on the question of how employers are valued in terms of employer branding.

The data is processed by Yves Pilet Consultancy, after which a benchmark report is drawn up. If you complete the survey, you will remain anonymous. Reporting is not done at personal level and results cannot therefore be traced back to an individual.

Would you like to help us gain more insight into how employers are valued in terms of employer branding? Then complete this survey and receive the benchmark in 2024 in November this year. Completing the form takes approximately 15 minutes.

Thanks for your cooperation,

Yves Pilet - Employer Branding Expert

+31642426703
yves@yvespilet.com

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* 1. How do you currently rate your organization as an employer based on the characteristics below, on a scale from 1 (not at all true) to 5 (completely true)?

  Strongly disagree Disagree Neither Agree nor Disagree Agree Strongly agree
Good salary
Good secondary employment conditions / collective labor agreement
Pleasant working atmosphere
Good work-life balance
Interesting work/interesting job content
Job security
Career development
Financial stability
Is conveniently located
Ability to work remotely
Good training opportunities
High-quality products and services
Strong management
Gives back to society
Diversity and inclusion
Very good reputation
Latest technologies

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* 2. What would you like your organization to improve as an employer in the future?
Choose as many as you want.

Before we ask any more questions about your organization as an employer, we would like to get to know you better. What drives you? What makes you happy?

In the next section you will be shown 24 cards that represent all positive human motivations. You can trust that these maps and images are scientifically validated. They arise from academic studies.

For each of the following 24 cards, please indicate how important this is to you. The more stars you choose, the more important it is. Remember, it's about you and your life. Don't think too long. Your gut feeling is probably best.

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* 3. How important is this in your life?

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* 4. How important is this in your life?

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* 5. How important is this in your life?

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* 6. How important is this in your life?

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* 7. How important is this in your life?

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* 8. How important is this in your life?

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* 9. How important is this in your life?

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* 10. How important is this in your life?

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* 11. How important is this in your life?

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* 12. How important is this in your life?

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* 13. How important is this in your life?

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* 14. How important is this in your life?

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* 15. How important is this in your life?

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* 16. How important is this in your life?

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* 17. How important is this in your life?

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* 18. How important is this in your life?

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* 19. How important is this in your life?

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* 20. How important is this in your life?

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* 21. How important is this in your life?

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* 22. How important is this in your life?

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* 23. How important is this in your life?

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* 24. How important is this in your life?

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* 25. How important is this in your life?

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* 26. How important is this in your life?

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* 27. Why did you choose to work for your current employer?
Choose as many as you want.

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* 28. Which of these cards do you think currently best suits your organization as an employer?

Below you can see the 24 cards. Select each card that you associate with your organization as an employer.
Choose as many as you want.

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* 29. If it were up to you, which of these cards would you choose for the future as an employer of your organization?

Below you can see the 24 cards. Choose any card that you associate with your organization as an employer.
Choose as many as you want.

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* 30. Which of the following Sustainable Development Goals (SDGs) do you currently think best suits your organization as an employer?

Below you can see the 17 SDGs of the United Nations. Select each card that you associate with your organization as an employer. Choose as many as you want.

Please indicate the extent to which you agree with each of the following statements.
The more stars you choose, the more you agree.

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* 31. Our organization contributes to solving social issues on a non-profit basis.

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* 32. Our organization encourages employees to be socially active.

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* 33. Our organization supports employees to be socially active.

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* 34. To what extent do you find the statements below relevant to your organization as an employer?

  Strongly disagree Disagree Neither Agree nor Disagree Agree Strongly agree
We have a distinctive EVP.
We have a future-oriented employer branding strategy.
We base our communications with potential and current employees on our EVP.
We measure the development of our employer brand.
We have a future-oriented recruitment strategy.
We recruit new employees based on a target group analysis and personas.
We have a good candidate experience.
We do a lot to motivate and retain employees.
We use one creative concept for all our labor market communications.
We communicate both internally and externally with the right communication tools.
We make good use of our social media channels.
We make effective use of referral recruitment.
We have someone within the management who has employer branding in his/her portfolio.
In addition to a business strategy, we also have an associated people strategy.
We have a management that makes the right budget available for employer branding.
As HR and Communications, we regularly consult with management about our employer brand.

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* 35. Which organization do you work for?

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* 36. In which sector is your organization active?

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* 37. In what country in your organization primarily active?

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* 38. How many people work in the organization?

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* 39. In what position do you work in your organization?

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* 40. How long have you been working at your organization?

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* 41. What age category do you belong to?

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* 42. You can check multiple options here.

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* 43. If you selected one or more answers to the previous question, would you please provide your name and email address?

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