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Senior Product Marketing Manager

Marketing

San Mateo

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About SurveyMonkey

SurveyMonkey (NASDAQ: SVMK) is a leading global survey software company on a mission to power the curious. The company’s People Powered Data platform empowers over 17 million active users to measure and understand feedback from employees, customers, website and app users, and the market. SurveyMonkey’s products, enterprise solutions and integrations enable 350,000+ organizations to solve daily challenges, from delivering better customer experiences to increasing employee retention. With SurveyMonkey, organizations around the world can transform feedback into business intelligence that drives growth and innovation.

SurveyMonkey is a place where the curious come to grow. By embedding inclusion into our processes, policies, and culture, we are building a workplace for our 1,000+ employees across North America, Europe, and APAC where people of every background can thrive. We’ve won multiple awards and received recognition for our forward-looking policies, including extended parental and bereavement leave, vendor benefits standards, and Take 4 sabbaticals. SurveyMonkey was recognized by Great Place to Work® and FORTUNE as a top workplace in 2018 and 2019, and the company has also won numerous awards as a leader in global survey software, including being named among CNBC’s Disruptor 50 and the Forbes Cloud 100.

Over the past two years we’ve become a public company and expanded our platform with enterprise-grade features in privacy, security and compliance, putting SurveyMonkey on the path to rapidly expand our presence within the Fortune 500. We have ambitious goals to grow our international footprint as well, and every member of our troop plays a critical role in driving this growth and transformation. It’s an incredible time to join the company and be a part of our next chapter!

 

The Role

As the Sr. Product Marketing Manager, you will lead product marketing for SurveyMonkey Engage, our employee engagement solution, as well as drive and execute GTM strategy for new industry verticals across our B2B product portfolio.

In this highly cross-functional and collaborative role, you will work closely with key stakeholders in product, sales, marketing including Demand Gen, strategy and customer success teams to develop positioning and messaging, deliver sales and marketing collateral, create HR & vertical-specific campaign strategy, and launch features to new and existing customers.

 

Responsibilities:

  • Identify the right product-market fit for SurveyMonkey Engage and lead go-to-market activities  including targeting, positioning, messaging, pricing, buyer personas and rollout sequencing
  • Be an evangelist for SurveyMonkey Engage and highlight the value of the product both internally and externally through internal communications, industry and analyst briefings, events and PR opportunities as necessary
  • Work with customers to understand niche industry-specific requirements and develop go-to-market strategy for new industries across SurveyMonkey’s business portfolio for verticals such as Healthcare and Financial Services
  • Collaborate with the product team to influence feature development and prioritization of feature requests, based on market demand, competitor intelligence and sales and customer feedback
  • Lead the creation of customer-facing product content such as demo videos, website copy and customer stories to articulate the benefits of our Enterprise platform to our prospects and customers
  • Help optimize the sales cycle and enable the sales team through sales training, sales toolkits, battle cards, FAQs and best practices
  • Develop competitive intelligence to support strategic roadmap, product decisions and sales efforts

 

Requirements:

  • Bachelor’s degree or equivalent working experience
  • 5+ years of experience in marketing enterprise SaaS software
  • Strong interpersonal and communication skills
  • Strong analytical and problem-solving skills
  • Independent project management skills: ability to prioritize high impact activities and keep complicated projects moving forward
  • Must be able to switch regularly and rapidly between strategy and execution
  • Track record of successfully influencing and collaborating with cross-functional teams
  • Excellent written and strong presentation skills
  • Decision making orientation around customer benefit/value

 

At SurveyMonkey, we offer competitive salaries, medical/dental benefits, PTO, 401k, paid holidays and parental leave, and equity compensation.

SurveyMonkey is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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