Product marketers sit at a challenging junction within the organization, charged with achieving alignment between different departments with widely differing goals and perspectives. To be successful, they must be agile, proactive, and quick to identify rapidly changing customer preferences, market trends, and competitor developments. Our new webinar series invites product marketers to share how they’ve broken through silos to achieve organization-wide alignment and earn a strategic seat at the table. We’ll cover:
Webinar 2 | Apr. 9, 2020 | 10–11am (PT)
Developing compelling messaging that breaks through the noise and resonates with your target market is one of product marketing’s most crucial tasks. Tune in to find out how Apptio and SurveyMonkey nailed their messaging by listening and taking feedback to heart. You’ll walk away with ideas for how to break through organizational silos, get cross-functional buy in, and champion new messaging across the org.
Jarod Greene, VP, Audience Marketing, Apptio
Sarah Din, Director, Product Marketing, SurveyMonkey
Deanna Scott, Product Manager, SurveyMonkey
Vyoma Kapur, Sr. Product Marketing Manager, SurveyMonkey
Webinar 3 | Apr. 19, 2020 | 10–11am (PT)
What drives product usage and adoption? Will your product launch succeed or flop? In this session, we’ll discuss how we’ve used surveys here at SurveyMonkey to gather customer insights about specific product features and functionality, understand use cases that drive adoption, and gauge the success of a product launch.
Select as many sessions as you’d like to join. Can’t make the date and time? Sign up and we’ll send out the recording post-webinar!