Rex Kralj Brand Assesment - Trial Question Title * 1. From the list below which are the 3 brands which appeal to you most? Fdmoebler Frederica Carl Hansen &Son Erik Joergensen Fritzhansen Pastoe Vitra Artifort Cassina Zanotta Depadova Gubi Ligne Roset Arflex Artek Ercol Gispen OK Question Title * 2. From the below list which 2 brands appeal to you most? Mattiazzi Established&Sons Muuto Menu Normann Copenhagen HEM Plank OK Question Title * 3. From the below list which 2 brands appeal to you most? &Tradition Fjordfiesta Finnjuhl THBrown Warm Nordic Karakter Copenhagen Stellar Works GTV (Gebruder Thonet Vienna) Classicon OK Question Title * 4. Which brand(s) do you consider an example in terms of total appearence? OK Question Title * 5. To your opinion, what distinguishes Rex Kralj in a positive way from competetor brands when it comes to these subjects: Operation (all aspects regarding sales and distribition) Design Identity Heritage Supply Chain (where products are made, quality and cost ratio) Other OK Question Title * 6. To your opinion, what is the most valueable brand& identity asset for Rex Kralj? The heritage of Niko Kralj The people / operation The brand / brandname Rex Kralj The products / collection Slovenian design & manufacturing Catalogue(s) and website The company`s vision and mission Other OK Question Title * 7. To your opinion, Can you define the most important single element of the Brand and Identity of Rex Kralj to be emphasized in future storytelling and communication? The legacy of Niko Kralj The product designs and their origin Local manufacturing in Slovenia Product quality The Rex collection Mid century design in general Other OK Question Title * 8. Which non-furniture design brand do you think could serve as an example for the brand identity of Rex Kralj? OK Question Title * 9. Where do you think the following elements of Rex Kralj are best (re)presented? Website Showroom Products 2019 Catalogue Brand& Personality Brand& Personality Website Brand& Personality Showroom Brand& Personality Products Brand& Personality 2019 Catalogue Storytelling Storytelling Website Storytelling Showroom Storytelling Products Storytelling 2019 Catalogue Design quality Design quality Website Design quality Showroom Design quality Products Design quality 2019 Catalogue Product quality Product quality Website Product quality Showroom Product quality Products Product quality 2019 Catalogue Product collection Product collection Website Product collection Showroom Product collection Products Product collection 2019 Catalogue Versatility and customisation Versatility and customisation Website Versatility and customisation Showroom Versatility and customisation Products Versatility and customisation 2019 Catalogue Additional note(s) OK Question Title * 10. Can you explain in a few sentences your personal opinion(s) about the Characteristics of the brand, personality and presentation of Rex Kralj and what you think is most important for the near future? OK Gereed