Van Westendorp Price Sensitivity Meter is the industry standard for price optimization studies. It captures your customers’ price sensitivity, their purchasing ability, how they think about buying a product or service—and crucially, how much they are willing to pay for a specific product.
This method helps you assess a range of prices at once—saving time, while quickly providing actionable insights.
SurveyMonkey Price Optimization features
Our intuitive and expert-methodology-backed solution enables anyone to perform pricing research, without being limited by pricing expertise.
High-quality, global data
Gain access to trusted data from 175M+ people in 130+ countries. Data is automatically cleaned and outlier responses are removed leaving you with only the most reliable insights.
In-product guidance and best practices ensure confidence in every setup decision, while also providing suggestions for analyzing and sharing insights.
Get help from our experts
Our flexible engagement model gives you the ability to quickly and easily run a study yourself or leverage our team of experts to design, field, and analyze your price optimization study. Our team can provide you with:
“We were hoping to find the ideal price point for our lowest B2C SaaS subscription tier. We not only validated a range for pricing our subscription, but discovered new customer segments with higher willingness to pay!”
Devin Owen, CEO, Savviest, Inc.
Leading brands use SurveyMonkey for market research
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