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Psychographic data is integral to marketing strategies and product development. It provides insights you can use to make informed business decisions that ultimately affect your connection with your target market. This equals effective marketing, successful business decisions, and product development that appeals to your consumers.
Psychographics is the study of people’s attitudes in interests. It’s usually combined with demographic data to understand the target market for a product or service. Psychographic data reveals traits such as values, interests, desires, lifestyles, and goals.
The primary use for psychographics is in market research to add depth to demographic data and help you better understand your customers’ emotions about your brand, product, or service. Psychographic profiles of target audience segments help companies create relevant messaging for each segment.
Psychographic data can be gathered via:
When we talk about demographics, we’re talking about the structure of the population. They are concrete characteristics you can use to narrow your market segments by splitting groups into subgroups based on one or more traits.
A demographic survey includes questions about: